Social Media Traps You May Get Into
from David | October 12, 2020
Would you like to use social media for the benefit of your company? If you own a small or new business, it is a good idea to harness the potential marketing power that comes with properly leveraging social media offerings. Chat apps, friend pages, and other major social media (SM) are an integral part of many business owners’ sales and promotions. What a lot of people forget is that it is easy to make mistakes and end up showing nothing as long as you say so. The worst possible scenario is that you are not only wasting time but actually losing customers by telling the wrong people the wrong thing. The entire environment can be volatile and unpredictable. This is why it makes so much sense to learn about and avoid the common pitfalls. Here are some of the most common times entrepreneurs fall victim to social media pitfalls.
By far the biggest problem with working with social media is wasting time. Social websites naturally draw you into discussions, chats, and conversations that can go on and on. We all know the feeling of spending time on a website and suddenly realizing that an hour has passed without notice. It’s one thing to get caught in the time trap when you’re not at work, but when it’s business time, the wasted minutes can really cost you. Set time limits and make lists of exactly what you want to achieve in each work session.
When posting content, make sure it is SEO optimized. This way the major search engines will notice this and improve their ranking. In the end, good SEO strategies will pay off with more traffic to your main website, more sales, and more revenue. When you hire an SEO freelancer with confidence, you will get solid results. However, do not expect nightly traffic jams. Smart SEO takes at least a couple of weeks, but it’s worth the wait and cost. A skilled freelancer can review your main page as well as anything you post socially. That way, every word you say on behalf of your company is targeted and has a higher chance of getting new business.
I’m trying to do too much
Don’t spread and your time will be too thin. It’s easy to get into the idea that more is better. Do not believe it. Focus on just one point of sale or two and add your best content and comments. Consider posting no more than once a day. Even a strategy for every other day can be very effective. Some entrepreneurs choose their two favorite social sites and post something on alternatives every day.
To be controversial
If you bring controversy, political disputes, or combative interactions to court, you lose. Some owners are drawn to the initial publicity that such content can bring. The problem is the long term effect, which can be destructive. The list of companies that have fallen into this trap is long. Don’t become one of them.