B2B

The COVID-19 pandemic has dramatically changed the way B2B companies work. Employees in all job functions will work remotely, at least for the near future, and every new purchase is scrutinized - and often a large…
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Visitors to B2B websites and B2B marketers do not always see at eye level which features, functions and content formats are most important on marketing websites. This is based on recent research by Orbit Media Studios and…
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If you're a marketer in a B2B business, you know that maintaining a well-planned, high-quality content pipeline is difficult even in the best of times. Due to the COVID-19 pandemic, many B2B companies are struggling to…
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Marketing directly to consumers and marketing to businesses walk a similar strategy path but with some key differences. Using content marketing to support each part of the sale funnel helps you close your deal easier. …
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Sweet treats, mugs and e-commerce gift cards were among the most popular gifts B2B companies sent to buyers and customers in 2020, according to Sendoso's latest research. The report is based on internal data from Sendoso, a…
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As a B2B marketer, you have learned how the circumstances of 2020 have increased the complexity of your direct marketing strategy and thus its effectiveness. Connecting with your professional audience at home rather than in…
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The hard truth is, no one came out of 2020 unscathed. As a marketer, how will this change the way we work with our customers in 2021? Here's a quick reminder of why personas are so important (even if they're high on your…
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B2B marketers have many business partnerships - with intermediaries, customers, and others. And as a B2B marketer, you often want to build close relationships with your partners. After all, close and long-term B2B…
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B2B marketers say they use intent data - signals derived from users' consumption of content or other interactions with digital properties - to identify new accounts, to align sales and marketing teams, target accounts, and…
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The ongoing global crises - pandemic, economic uncertainty, political tension and more - have presented unique challenges for companies and marketers around the world. As marketing directors, we must carefully weigh the…
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