Content

Netflix's French-language thriller Lupine isn't just a heartbreaking series of robberies. Look carefully and you will see that, among all the twists and turns, it's a perfect representation of Netflix's global ambitions. "The show wasn't…
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Most marketers seem convinced that their job is effective: only 35% of marketers think it is "very important" to know the return on marketing investment (ROMI), according to a survey by HubSpot. However, the same survey…
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Popular events play a huge role in raising consumer awareness. Brands need to understand how to use the current season to move forward maximum growth. Why do brands need to use up-to-date content? Create the…
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According to a recent study by Skyword, their biggest challenge with freelance content creators is the time it takes them to manage these freelancers and familiarize them with branding guidelines. The report is based on…
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Chances are, if you ask 20 people what content experience means, you'll get 20 different answers. For some marketers, the idea is to create as many blog posts and emails as possible on topics related to what they're selling…
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Whether it’s for a loved one or a colleague at work, getting a gift for someone is never easy.  One reason is there are billions of options to choose from. The other reason is most people don’t have the time to look through millions of…
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Most B2B marketers say they don't spend enough time reinforcing content, according to recent Converge research. The report is based on data from a survey conducted in December 2020 and January 2021 of 106 B2B content…
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Image posts tend to get the highest exposure to small and large business accounts on LinkedIn, while video posts get the highest exposure to medium-sized accounts, according to recent research by Social Insider. Read the full article at…
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It's a challenging time for sales teams. Virtual selling and a competitive economy have made it difficult to put one product in front of others. And you, as a marketer, are probably feeling the pressure. What sellers now…
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ViacomCBS made its debut week one as a combined company and went into details and all content as it wrapped up its annual marketing event on Wednesday afternoon. Unlike most of the other moderators of the week, ViacomCBS hasn't broken down…
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