Marketers

Do you remember when you go to the mall, see something you like, and then go without it? Then you'd leave the mall and think about it all the way home, wondering if you made the right decision until you forgot about it. That was until you…
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What an exciting time for Clubhouse, the live social audio platform that has seen a quick journey from the lively must-have app to the Silicon Valley investor lure on the subject of serene disdain for panicked copycat defendants in…
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The catalyst for more sustainable thinking came about six years ago when I quit fast fashion. Instead, I vowed to only buy from ethical companies. My wallet became my way of voting for brands that put people and the planet before profit.…
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Let's start with an example to look at the potential payoff for product diversification. Lululemon, a sportswear company, was founded in 1998 with a core product: Yoga clothing for women. If you've been to a store recently, you've probably…
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Most seasoned marketers are very optimistic about the US economic outlook and plan to increase their marketing spend over the next 12 months. This is based on recent research by The CMO Survey, Duke's Fuqua School of…
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 I was a lazy natural for most of my life. I had natural hair but I never took care of it in the way I should have. I slicked it back in tight – albeit very cute – top buns, laid down my edges and kept it moving. Then, I discovered a…
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In allen Branchen ist es für Marken schwieriger geworden, sich von der Konkurrenz abzuheben. Laut einer Umfrage von Crayon aus dem Jahr 2020 haben Unternehmen durchschnittlich 29 Wettbewerber - eine Steigerung von 16% gegenüber 2019.…
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In June last year, the Association of National Advertisers (ANA) and the Alliance for Inclusive and Multicultural Marketing (AIMM), part of the organization, pledged to take action against systemic racism in the advertising world. Now they…
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Pinterest statistics are an essential component of marketing strategies both on and off the platform. At a glimpse, they help marketers understand Pinterest audiences and identify trending content. Social media statistics are widely…
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Remote work is going from an occasional perk to the norm. As long as you have a computer and internet connection, you can perform your job anytime, anywhere. For marketers, creating promotional materials, meeting clients, and completing…
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