Strategy

A webinar is a video presentation, seminar, lecture or workshop that is offered over the Internet. Even though webinars were once declared dead and out of date, they are still very relevant. Many companies are currently rethinking the…
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If Ulta Beauty marketers have learned anything during the pandemic, their digital sales channels need to be part of an ecosystem that is not closed off. "Brands are so much more than the products they sell," said Christine White, senior…
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A social media strategy for engaging employees doesn't have to be complicated. Easily involve employees in your social strategy to keep them more engaged at work while increasing your social reach. The Edelman Trust Barometer shows…
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overview Tim Hortons and Canada have a symbiotic relationship. The restaurant chain has forged a brand identity as the largest (and best-known) coffee and donut franchise in the country. Now they are creating a social…
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What digital marketing strategy is DigitalMarketer pursuing? This episode gives you an insight into our…
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Every week I use LinkedIn to share current events and connect with other content creators. And I'm not the only one. In fact, LinkedIn has nearly 700 million active users and has become one of the top social media platforms. In the past…
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COVID-19 has fundamentally changed the world - and our economy. Entrepreneurs and marketers around the world have been thinking about how to best position themselves, their products, and their services to not only survive…
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Account-based marketing is growing in popularity in the B2B space for good reason. It's very effective as it relies on communication targeting carefully and narrowly defined audiences rather than a scatter shot approach.…
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In recent years, organic social outreach seems to have been declining. While there is some debate over what is directly causing this phenomenon (algorithms! Too many networks! More paid social networks!), All social…
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B2B marketers say they use intent data - signals derived from users' consumption of content or other interactions with digital properties - to identify new accounts, to align sales and marketing teams, target accounts, and…
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