tracking

There are thousands of conversion rate metrics you can track. But which ones are really important? If your website is not achieving its goals, which ones should you look out for and work to improve? The sheer number of metrics can be…
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A lot of marketing metrics are only good for making you look good—that’s why they’re called vanity metrics.Vanity metrics don’t give you the insight you need to make good marketing decisions, leading you to pour resources into things that…
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Customer data orchestration startup Tealium announced today that it has raised $ 96 million on a post-money valuation of $ 1.2 billion. The company plans to use the funds to drive adoption of its products as it doubles its customer…
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Marketing Key Performance Indicators (KPIs) can be used to measure progress towards your strategic marketing goals. Focusing on the right metrics and choosing the most appropriate marketing KPIs for your business is critical to the success…
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You may already be tracking social media shares. But are you actually using these numbers to optimize your marketing campaigns? It sucks that only 43% of marketers rate their campaign performance through social data.…
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YouTube analytics allow you to measure the success of your YouTube marketing efforts. You can use them to monitor your progress toward achieving specific goals like growing subscribers or increasing video views, and identify what…
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Back in May, HP announced the $ 600 Reverb G2 VR headset - a collaboration with Microsoft and Valve that appealed to both consumers and businesses. Now it's chasing progressive businesses with an updated Omnicept edition of the…
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