The Remaining ‘You Can’t Cease Us’ Advert Is Right here; Advert Execs Troll With Area Jam 2: Wednesday’s First Issues First
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It started with an inspiring call to quarantine people. It celebrated powerfully women athletes from the Middle East. Advertisers with a stunning split-screen masterpiece that saw Wieden + Kennedy Portland carefully review more than 1,000 hours of footage. Now is the final episode of Nike’s You Can’t Stop Us Campaign with LeBron James, Megan Rapinoe, Serena Williams and many others here.
Clock: The final chapter with Naomi Osaka, Marcus Rashford, Kevin Durant, and others is about the athlete’s mindset and achieving the extraordinary.
We’re making some important changes at Adweek – notably, expanding our coverage into multiple areas and hiring full-time employees to help us build it. We will greatly improve our coverage of trade and brand marketing while also gaining insights into Convergent TV, which covers all aspects of TV, video and streaming behavior, advertising and trends. You can also expect more from our media coverage supported by the takeover of Publishing Executive and Target Marketing as well as our programmatic desk.
Find out who will bring all of these changes to life.
In the television and streaming world, there were more than twice as many executive departures in 2020 as in the previous year. This shows how dramatically the industry has changed in the turbulent twelve months. Key exits included Netflix’s Cindy Holland, Marc DeBevoise of ViacomCBS, Kevin Mayer of Disney +, Randall Stephenson, Chairman and CEO of AT&T, and Sarah Barnett, President of AMC Networks Entertainment Group.
Find out what these mean and more than a dozen more – and what that says about the future of television.
Beyond entertainment: Find out more about our reporting on the annual review.
There have been many losses this year – personal, professional, and emotional – but it was also a time when we developed a new sense of community, humanity, and justice. In this Voice article, TikTok’s U.S. Head of Business Marketing Sofia Hernandez reflects on how 2020 changed us for the better, even though it represented some of the greatest challenges of our lives and careers.
The same applies to brands.
Ad tech was one of the few aspects of marketing and advertising whose most seismic shifts were less directly related to the pandemic. Not to say it didn’t contribute to the changes that rocked the industry, but privacy overhauls and antitrust lawsuits against the advertising and search gatekeepers are paramount on the way into 2021. Also noteworthy is CTV presenting a glimmer of hope in the chaos of uncertainty.
Discover what to think about and what’s next.
More current news and highlights