Often viewed as a single strategy, influencer marketing encompasses a variety of campaign strategies.
In particular, there are typically three different types of influencer marketing campaigns: brand awareness campaigns, traffic / click / sales campaigns, and user-generated content campaigns.
Each campaign type has unique attributes, including the strategies, platforms, and storytelling approaches that are most effective.
An infographic (below) from The Shelf explores these three main types of influencer marketing campaigns and examines how marketers can be successful with each.
Take a look at the infographic: