This Superstar Is Most Influential Throughout This Election Cycle, However Will That Sway Voters On Social Media?
LAKE BUENA VISTA, FLORIDA – SEPTEMBER 22: LeBron James # 23 of the Los Angeles Lakers carries a VOTE … [+]
Professional basketball player LeBron James is the most influential celebrity in this election cycle. The NBA star has raised awareness and motivation among the general population, especially among Generation Z voters, while James has the most trustworthy opinion among black voters. According to a new study contacted by Whitman Insight Strategies and MCR Data in partnership with DISQO, James, along with Tom Hanks, Dwayne Johnson and Oprah Winfrey, have the most trusted opinions on social and political issues.
The Hollywood Reporter, partly owned by MRC Data, reported that over 12% of voters said a celebrity, including athletes and entertainers, could help influence their thoughts about the election. James turned out to be the most influential. 36% of respondents said he did the most to raise awareness and motivate people to vote this Tuesday.
However, it was found that Tom Hanks had the greatest impact on political or social issues – according to 49% of respondents, followed by Johnson with 45% and Winfrey with 38%. More importantly, the study found that celebrity influence is highest among black voters at 28%, while 20% of Hispanic / Latin American voters are likely to be influenced by celebrities. In addition, the study found that Democratic voters were more likely to be influenced by an athlete or entertainer (17% to 9%).
But should that really come as a surprise? According to Democratic voters, Winfrey was considered the most influential voice among celebrities today (55%), followed by Hanks (53%), Johnson (47%) and James (44%).
LeBron James has expressed his distaste for President Donald Trump, as the official Game 7 Twitter account (@ game7_) noted: “LeBron is never a man to bite his tongue.”
LeBron has been active on social media for months and encourages his followers, such as “PLEASE VOTE” on September 29th.
Additionally, James isn’t the only celebrity to be vocal in the run-up to Tuesday’s election. A-listers like Taylor Swift, Harry Styles, Elizabeth Banks, Brad Pitt and Mariah Carey have reached out on social media to endorse former Vice President Joe Biden.
Mariah Carey (@MariahCarey) offered the message of the vote while continuing to include the hashtag # bidenharris2020.
However, many celebrities have also endorsed President Donald Trump on social media. He has been ranked the most influential celebrity among Republican voters, according to Whitman Insight Strategies and MCR data rocker Kid Rock, who appeared as the President’s special guest on the recent debate. Around 46% of respondents viewed Kid Rock as the most important political / social influencer, followed by Ted Nugent (43%) and Hanks (42%) and Johnson (41%).
While Kid Rock has made his support for President Trump very clear, he’s also among the Republican voices calling for masks to be worn as well – which he did last April. From his official account (@KidRock), he tweeted, “Protect yourself and others by making a homemade cloth mask. Join the #MiMaskChallenge. Stay home. Stay safe. And when you need to go out, wear it A mask. “
Ted Nugent (@TedNugent), a conservative Michigan rocker, was working to get his supporters excited about the election, and he tweeted, “REAL MICHIGAN IS TRUMP COUNTRY!”
Other celebrities who have endorsed the president include Lil Wayne, Roseanne Barr, Dennis Quaid, Stacey Dash and, of course, Kirstie Alley – the latter of which have been campaigning for their praise for Trump on social media.
Rapper Lil Wayne (@LiliTunechi) is now in the crosshairs of Liberals who questioned his decision after supporting President Trump: “Just had a great meeting with @realdonaldtrump … @potus, regardless of what he’s been up to so far with Criminals made reform, the platinum plan will give the community real property. He listened to what we had to say today and assured that he will and can do it. “
Endorsing President Trump was apparently almost the worst thing a rapper could do – maybe on the verge of starring in a children’s animated series on Saturday morning. While Tupac and Biggie are unlikely to get into a feud, there have been many in the hip-hop community who have voiced their displeasure.
Angle Haze (@AngelHaze) tweeted, “This is so crazy. You can’t take this back.”
The musician / music journalist Questlove (@questlove) also replied via Twitter: “What have I … what have I … what have I done to deserve this?” – a clever reference to a Pet Shop Boys song.
Writer activist Touré (@Toure) tweeted, “I’m incredibly disappointed to see these rappers standing with Trump – Lil Wayne, Ice Cube, 50 Cent, Waka Flocka, Tekashi 6ix9ine, Lil Pump and Kanye.”
Conservative American activist Charlie Kirk (@ charliekirk11) was just as quick to retort: ”Bad week for Joe Biden: 33.1% GDP growth … Lil Wayne supports Trump”
How much influence the celebrities will actually have on the election is not clear, but with the country still divided, the other question might be whether their opinion on social media will affect their careers.