- On-page SEO is one of the most effective ways to improve the ranking of your organic search engines, improve the UX (user experience) of your website and consistently grow your business.
- But how can you make changes or develop strategies that actually make a difference without understanding your audience and measuring your results? In short, you can’t.
- To help you improve your search engine optimization activities and grow your business, here are three unusual on-page SEO analysis techniques with examples that you should use to your advantage.
With so many on-page elements to tweak, it can be impossible to know where to start and what to prioritize. But don’t worry, we’ll show you three unique on-page SEO analysis techniques as well as the exact tools that we at Bubblegum Search use to make the whole process equally easy and effective.
Once you have the insights and discoveries that you have gained from these handy on-page analytics techniques, you can be sure that you will get higher engagement, higher rankings and more conversions.
Disclaimer Before we start, let’s just say that we are not affiliated with any of the tools mentioned in this guide – they are platforms that we find helpful for on-page SEO analytics techniques, and there are likely other great alternatives as well .
1. Improved UX content and functionality
Studies show that just one dollar invested in user experience (UX) offers an average Return on Investment (ROI) of $ 100 (This corresponds to an ROI rate of 9,900%).
By improving the usability of your website pages, you create a smooth user experience. Once you understand your users’ intent through analysis and research, make sure that the news, design elements, and layout of your webpage provide an answer to a specific question.
In this way, you simplify the user experience by guiding the visitor through their journey and helping them achieve their goal. Let’s look at our example:
To test certain performance and function-based elements of your web or landing pages, you can use the Unbounce Landing Page Analyzer is a powerful tool:
By entering a specific URL and describing your page’s key keywords, Unbounce’s intuitive algorithm delivers a report that provides an overall page rating while drilling down on relevant UX-centric elements.
In addition to page speed performance, content relevance, and trust and safety ratings, Unbounce’s on-page analytics tool provides a Message Match rating.
When it comes to SEO, content really is king. If your on-page copy is rich, engaging, and fulfills its promise, your chances of ranking well on relevant search terms increase exponentially.
Because Unbounce quantifies all of these essential UX and performance-based elements, you can benefit from a clear snapshot of the elements that are currently performing well and that need improvement.
As you can see from the example, the overall page rating of 78% indicates that the Bubblegum Search The homepage is well optimized for UX and SEO. The report also shows that the confidence and message consistency is 100%, but the site could benefit from an improved, conversion-centric design.
In addition to these invaluable insights, Unbounce’s Page Report includes a color-coded priority list with detailed actions to optimize overall page performance.
These data-driven insights are based on certain tactics and strategies that you can use to make your websites more engaging, functional and therefore optimized for improved SEO performance.
2. Multimedia and content enhancement
Inspirational, value-oriented content not only drives engagement, but also helps to create a healthy, SEO-promoting backlink profile.
Compelling copies, eye-catching images, videos, and well-designed on-page multimedia content make for powerful on-page SEO boosting assets.
Heatmaps are essentially interactive data visualization tools that provide practical insights into how your website visitors are interacting with your website and the content it contains.
With Heat mappingYou can learn more about user intent and ultimately understand how to better optimize your website content for maximum SEO success.
Of the Mouse flow With the heat map (screenshot above) you can get a definitive view of where users are focusing their attention, scrolling and clicking while engaging with one of your pages.
By focusing on click and scroll rates, you can see the percentage of visitors who drop off before the curtain’s contents appear further down the page.
For example, if the content further down the page deserves a lot of clicks or attention, but only a low percentage of views, you can put more value on the page to increase user satisfaction and increase user satisfaction Dwell timeThis will improve the overall performance of the content.
When it comes to understanding the value and relevance of your on-page content, heat mapping is invaluable – and an on-page SEO analysis technique that is well worth your time and investment.
3. Mobile-first design optimization
We live in a time when there is more smartphones on the planet than people.
To be successful in today’s world, a mobile-first approach is essential. If you don’t optimize the content of your website for tablets and smartphones, your SEO rankings will suffer.
While many CMS like WordPress Optimizing your website content for the mobile experience is relatively quick and easy. Not every platform optimizes websites for every screen size.
By making sure every aspect of your website is 100% mobile optimized, you will increase your SEO ranking for mobile devices while increasing organic traffic to your website.
To understand the specific actions you need to take to optimize your on-page content for mobile devices, such as: B. Analysis tools like Resizer window (a Chrome extension that lets you set your screen resolutions just right) and WooRank conducts audits and provides data on the specific elements of your website that need to be changed to improve your content, functionality and user experience, or to fix existing bugs. This includes:
- Mobile 404 links only
- Design elements and images that do not fit on the screen
- Multimedia content that cannot be played
- Badly formatted text
- Slow loading times
While a skilled web developer does many of the responsive design-based improvements and fixes technical bugs, the mobile optimization analysis software allows you to locate any issues on mobile devices or tablets and work with them to get the best possible result.
For complete success in mobile optimization, read our Mobile SEO Audit Checklist.
When you learn these on-page SEO analysis techniques, you will be connected to actionable metrics, data, and insights that will make your online listings more attractive, strengthen your brand authority, and improve your organic search rankings in the process.
Investing in on-page SEO analysis techniques will keep you relevant, adaptable, and visible in an ever-changing digital landscape. Don’t let yourself be left behind – now is the time to act.
Do you have any practical on-page SEO tips of your own? Please let us know by leaving a comment below.
Matt Cayless is a SEO consultant at Bubblegum Search. He is an expert in search engine optimization, has worked on campaigns for some of the world’s largest brands and is passionate about helping SMBs grow online. If he doesn’t follow the Google algorithm, he can train for his next marathon. You can find him on Linkedin.