To Combat Misogyny, Xbox Sent a Subtly Altered Controller to Influencers in 23 Countries

According to a new Xbox campaign by the Serviceplan agency in Germany, women are still exposed to “discrimination, bullying and sexist insults” by men, even though they make up almost half of the gaming community. So the brand found a new way to draw attention to the problem: they swapped the Xbox controller’s B button for an identical …

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