People are constantly looking for ways to make their lives easier. We develop robots and automatic cars to avoid doing routine tasks ourselves. The same trend can be applied to our everyday life when we use different programs and apps. This ever-present trend towards simplicity requires updates to older programs and is a focus for startups as they develop new solutions.
There are many methods that can be used to achieve better performance and user experience. Adequate UI / UX design is among the most efficient. It covers a wide variety of product development techniques implemented by a UI / UX design agency for startups. Let’s take a closer look at them.
Why UI / UX design is important
UX is short for user experience. It can be explained as both theory and practice. The user experience covers customers’ needs and habits, their fears and behavioral patterns. It focuses on human behavior and helps translate that knowledge into a new product.
UI stands for User Interface and is pretty much self-explanatory. The focus is on a user-friendly interface design that eliminates the need for consumers to spend hours looking for a button they need. It enables a product to be used easily.
UX and UI often belong together and are implemented in different phases of product / service development. The expert first collects all the data necessary to create an intuitive user interface and then implements that knowledge in the design.
UI / UX design trends for startups
This area is constantly evolving and expanding. The company is pushing to improve so new trends keep popping up.
Micro-interactions include small design details that allow a user to seamlessly interact with the product surface. Roughly any minor element that is not a major or general feature can be termed a microinteraction. The simplest example that comes to mind is the reactions you can give to a Facebook post. You can choose the feeling that arises when you see certain information and let people know about it. This may not be why you installed the FB app in the first place, but it certainly adds a personal touch. So paying attention to details in your product can mean a real change.
AR and VR
Augmented Reality (AR) and Virtual Reality (VR) still seem a bit futuristic. But they are evolving and soon we will be using them on a daily basis. The lockdown may have just accelerated technological growth.
AR is a “mixed” reality designed using computer technology and “augmented” elements of perceived reality. Since it is mixed, the real objects are also in the realm of perception. It has a lot to do with 3D elements. Unlike AR, VR is only created with technological means and uses human senses like sight, hearing, touch and others to bring them into a different reality. The actions are carried out in real time, creating a fascinating experience.
Elimination of the password
Studies have shown that four years ago around 40% of users lost their passwords at least once a week. Now we are already in the middle of a passwordless era. Although there are options for Touch ID and Face ID, many apps still ask you for a password. Of course, biometric identification mainly applies to mobile devices, but there are also ways to reduce the use of passwords in desktop versions. There are both one-time and short-term passwords.
A digital ecosystem essentially consists of a series of products and services that cover several categories of customer needs at the same time. It is developed in partnership by one or more companies. There aren’t many digital ecosystems these days as this trend has only emerged recently. The most popular is probably Amazon. It offers a wide variety of services and products that cover almost every consumer need in daily life, from groceries to web security to AR / VR solutions. You can compare other similar cloud services here. It can easily be our future, so it would be wise for a startup to think about it in advance and work with other companies to create such an ecosystem.
UX writing and microscopy
The description of a product / service is no longer sufficient. Nowadays users tend to read less. You prefer short and concise texts that always get to the point. Forget about hyperbolized descriptions and vague words – chances are, people won’t believe you. This is especially true for new products and startups that have not yet earned customer loyalty. Don’t overestimate your product. Instead, talk about the exact benefits of your product and how it can make customers’ lives easier.
Also, use tiny content to complement the product’s user interface. This will help you guide customers, guide them to the action they want, or simply brief them throughout their journey. The microscopy has a huge impact on the user experience and helps increase conversions.
Analyzing trends is important in any business area. Startups need to predict the trends in order to create relevant solutions. In conclusion, the modern startup is expected to deliver digital products that are precise and simple. Avoid adding unnecessary items such as passwords and long reads to complicate the user experience. You MUST offer customers real added value. This applies to every company, let alone startups and new services.