What is digital marketing? Digital marketing is basically the part of marketing which uses online and web-based digital technology including desktop computers, hand held portable devices and other digital devices and platforms to advertise products and services. The digital marketing concept has grown out of traditional marketing approaches that often include print, television and radio advertisements. Digital marketing focuses more on reaching out to potential consumers through the internet. It also includes e-mail marketing.
Why should one engage a digital marketing firm in-house? A digital marketing firm usually have a team of professionals that are experienced and adept enough to help create a lucrative marketing strategy for your company. A good in-house digital marketing firm can help you create an online identity for your business which helps in improving your online presence and in building a strong customer base.
There are many reasons why you should conduct a digital marketing campaign in-house. Firstly, it allows you the time and freedom to focus on your core business activities. Secondly, most digital marketing firms allow you to test various campaigns in house before investing in them, so you can get an idea of the cost and the return on the investment.
Should I use a content marketing company or an individual? For an established business, it is better to use a content marketing company as the team approach tends to focus on selling you the best content. A content marketing company can also help your business by developing unique content for you, driving more traffic to your website, helping you to increase in-bound links and much more.
What are the components of a digital marketing strategy? Content marketing includes creating quality content, sharing this content with the right target market, engaging your target market in a personable way and providing value for your target market. Social media allows you to reach a much wider audience and provide more relevant content than you could achieve without it. Therefore, all components of a strategy are important if you want to succeed online.
How can I measure my results? Digital Marketing Firm’s will provide you with a comprehensive report outlining the progress of your strategy and campaign. The report will not only include ROI but will also detail the number of visitors, hits and impressions. This will enable you to track your performance and understand where you are currently at. Using an outside company can help you make informed decisions about what to do next. A good Digital Marketing Agency will be able to analyze your goals and help you implement the strategies that work best for your business.