Wavemaker Names GroupM Veteran US Head of Content

As content becomes an increasingly important part of the agency’s business, Adweek US Media Agency of the Year Wavemaker turned to a GroupM veteran to lead the practice in the US. Wavemaker has appointed Valeria Mares as Wavemaker’s US content director with immediate effect. “Our content practice has tripled in the past year,” said Wavemaker CEO, Americas …

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