What Are the Prime 5 Causes for a Sluggish Web site?

The speed of the website plays an important role in the website’s performance and the growth of the website. It affects various metrics including SEO and conversion rate.

In today’s world, where Google has clearly stated that a website’s load time has an impact on search results, everyone from the top of the cycle (web developer) to the digital marketer is focusing heavily on this metric.

Having a slow website is a nightmare for many these days. A huge load time basically means that you will lose 50% of your customers. After all, nobody likes browsing a slow website.

Slow web hosting

Websites also load slowly due to server issues. You know a server is like a generator, it sleeps before someone clicks on the website and then starts charging like a car with a key inserted in the ignition.

It does this by having your browser notify your server that it needs to send the website data in order to load the website. When the server has a challenge it takes longer than average. Some of the reasons for a slow server are:

  • You have a free server
  • You’re using bad service with bad support
  • You have a lot of traffic and it’s time to update your server

What is the solution?

HostGator is one of the recognized companies providing website server services. It’s one of the fastest. One of the best options is Bluehost, which is where most of the WordPress websites are hosted.

It is recommended to use a VPS server for better performance. However, shared hosting is also a good option if there aren’t a lot of people visiting your website regularly.

No cache installed

Most web pages these days are interactive, which means they come from a source of knowledge, enter the details they have drawn into models and make them available to you.

This occurs whenever someone requests a page from the website. The time it takes to do this depends on the effectiveness of the code and the capacity of certain servers.

Think of it like drawing or printing out a business card when someone asks for it. In the meantime, you have already printed the cache and saved it in your system. If someone asks for a business card, just pass it on to them.

What is the solution?

If you’re using WordPress, installing a cache plugin is easy. WP Rocket is one of the best cache plugins when it comes to WordPress. If you want to install the cache on a non-WP website, you’d better turn to a programmer who can play with codes on the server side.

Large media files can be a cause of a slow website

Do you remember the old days of dialing up the Internet? Loading a large image would gradually take up to a minute! After broadband, conditions have changed, but the basic rule always applies.

The server contains information, text and images. It’s like our customer is taking the inventory from behind. It’s easy when you think about it like that. Large, bulky goods may take longer to be delivered.

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A large photo can take a long time to load. If your website has a lot of large images, add extra time to load each file. The file format is also relevant here. Browsers load JPG, PNG and GIF files easily and without problems. However, strong formats like TIFF and BMP can consume large amounts in your loading time. Avoid them!

What is the solution?

Use compressed image types. You can also use image compression plugins for WordPress. When it comes to videos, it is recommended to reduce the size using various PC applications.

Lots of plugins in WordPress

WordPress supports more than 27% of all websites. Under WordPress we can install various plugins to add functionality to the website. However, with power comes responsibility. I mean to say – bulky lines of code come with plugins.

Too many plugins – or even some very weighty ones – will drag your website down and lead to poor results. It is advisable to continue to uninstall plugins that you are not using to reduce the risk.

Some plugins can even conflict with the caching of your web’s pages. If you’re using a Proxy Cache Purge addon, decide which plugins are causing the problem by navigating to Proxy Cache> Check Caching.

What is the solution?

  • Try to use as few WordPress plugins as possible
  • Filter and delete plugins that you no longer need on a monthly basis

Server location

If you’ve ever made a long distance call, you find that the connection takes longer. So the information has to physically fly there. The data is transmitted via cables and satellites.

A related thing happens to a website click. They respond to the server when you click on a website. You call to load it.

Let’s say the server is in Dallas, TX. After clicking your website in Tokyo, Japan, the information needs to fly all over the Pacific. The browser must make the request. And the data has to fly back over the ocean in order to load it onto the visitor’s device.

Data is fast. Data is fast. But that’s not magic!

What is the solution?

Many hosting companies host data in multiple locations. It is important that you choose your needs and contact the hosting company that best suits you and most of your audiences.

Building a quick website in 2020 is easy

Building faster websites in 2020 is very easy with Nifty Marketing Australia. Nifty websites are fast and the majority of the websites we design load in 2 seconds.

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