When running a digital marketing campaign, the custom landing pages are one of the key components in capturing leads and increasing conversions while driving traffic to your website.
With digitization, the types of marketing campaigns have changed and landing pages have become the core strategy of inbound marketing. Undoubtedly, creating a custom one-pager for your campaign is a huge strain on wireframing, coding, and testing. To avoid these time-consuming steps, you can use the landing page software to create a landing page optimized for a page to promote your campaign across your channels.
These individual pages allow for real-time tracking of prospects through gated content campaigns, social media posts, email marketing campaigns, and SEO search results.
No matter what type of campaign you want to run, make sure that your specific campaign advertisement is better built with the landing page builders for your target audience. These pages also simplify your campaign reporting process, generate a lead quickly, and can be applied to alternative digital marketing strategy types.
With this landing page builder, every business is focused on a niche audience rather than reaching all customers instantly. This type of campaign increases sales potential exponentially and avoids time-consuming processes.
According to one of the research studies, landing pages with a sign-up form had the highest conversion rate of 23%. Up-converting landing pages with a sign-up form help marketers reach customers with detailed lead nurturing information.
When it comes to which tool ultimately meets your needs, there are critical criteria in choosing the best one for your business.
Unbounce vs Instapage: We compared and analyzed the tools in this list using the following criteria:
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- user friendliness
- Core functions
One of the most important things to consider when choosing a landing page builder is whether it is easy to use or not, in order to avoid spending more time on the design process. At first glance, there is a similarity in usability when we compare Unbounce with Instapage.
Both landing page builders have a simple user interface, drag and drop editor, form builder, mobile responsive design and fast reading analysis.
If we focus on the differences, Unbounce offers and emphasizes industry-based solutions for agencies, ecommerce and SaaS, while Instapage offers channel-based solutions for marketing teams and agencies for businesses. However, both tools offer solutions for small businesses.
In terms of the learning curve, Unbounce is an advanced tool and not suitable for beginners. In contrast, Instapage is the best option for beginners. You can use the tool without a learning curve.
Choosing the most suitable landing page generator seems easy as it creates a single page using the templates. However, when evaluating features, an inconsistency between tools is evident. While the majority of landing page builders have essentially similar functionality, their functionality differentiates the design and distribution capabilities of each tool. It is therefore important to evaluate these functions when selecting tools.
Unbounce and Instapage have a lot in common. You may find the following features:
- Templates to choose from
- WordPress integration
- Integration of CRM and analysis tools
- Keyword inclusion for the SEO campaigns
- Custom HTML code insertion
Creating a landing page doesn’t mean your journey is over. Landing page optimization is the critical step to be successful before your campaign is finished. Because of this, you need to run A / B tests and analyze the campaign’s performance in detail.
In this sense, when comparing both builders, Instapage differs from Unbounce in terms of analysis and reporting with heatmaps, while Unbounce only offers basic reporting options.
Additionally, the Unbounce landing page builder has more customizable popup modules compared to Instapage’s simplified popup options.
Unbounce vs Instapage: Pricing
One of the breaking points is the price-performance ratio when deciding which tools meet your needs. Many companies are unaware of the unknown cost of software when investing in their SaaS.
First of all, you need to take a detailed look at the pricing information if there is any additional cost or integration cost. We strongly recommend that you check in advance whether the product will incur any initial or significant cost.
Unbounce has a 14-day trial version. If you pay annually, you will receive a discount of up to 21%. DAN also negotiated a 20% discount for subscriptions for the first 3 months.
- Start – $ 80
- Optimize – $ 120
- Speed up – $ 200
- Scale – $ 300
Instapage offers a 14-day free trial. The plans and prices are as follows:
- Optimization – $ 149 for annual pricing
- Convert – special offer
What’s the Best Landing Page Builder Alternative for Unbounce vs Instapage?
The comparison showed that one of the determining points in the tool selection process is the functions that they offer at different prices.
We also covered one of the Unbounce and Instapage alternatives that you should consider if you think the tools above are not right for your business. Leadpages is one of the stronger alternatives as a lead generation tool that has the features that are common with the tools we analyzed.
Leadpages offers solutions especially for small businesses at reasonable prices. One of the differences is that they have most of the features at a very low price compared to Unbounce with Instapage.
The number of widgets they present is also different and for once they have the checkout widget which is vital for ecommerce companies in the lead capturing process.
As with Wix, you can also use Leadpages to build your website. You can create a website using the drag and drop and standard editor without using any code. If you’re starting a new business, Leadpages may be on a platform for your website and campaign that you will run in the future.
In summary, Unbounce is the best choice if you prefer more customizable and flexible options but have a learning curve. If you’re looking for more speed and advanced analysis and reporting capabilities with heat maps, you can try Instapage. In addition, it is easier to use and suitable for beginners.
In addition, there are various other landing page builders that have additional features that can help you.
There is no doubt that these tools could be the right choice to speed up the campaign and guide the capture process. You just need to make sure whether you want to speed up your page, make more customizations, or get reasonably priced.